Consumer relationships are focused on the momentary present. It is what brings immediate pleasure that matters. Entrepreneurial relationships have more to do with the future. How I act toward others is determined by what they might do for me down the road. Friendships, although lived in the present and assumed to continue into the future, also have a deeper tie to the past than either of these. Past time is sedimented in a friendship. It accretes over the hours and days friends spend together, forming the foundation upon which the character of a relationship is built. This sedimentation need not be a happy one. Shared experience, not just common amusement or advancement, is the ground of friendship.