Looks fantastic.
- On sale directly in UK for first time.
- Now has wi-fi as well as 3G/GPRS/EDGE
- Reduced price (£109 wi-fi only, £149 wi-fi + 3G)
- 21% smaller, same screen size
- 15% lighter
- Battery life now 1 month with wireless off
- Storage doubled
- 20% faster page turns
- Quieter buttons
- Reading light built into Amazon’s own cover
- Improved contrast
- Better PDF reader
- Twitter/Facebook integration
UPDATE (Thu 6pm) - reply to my question to Amazon about what happens to people like me who already have an international Kindle:
Once the Kindle Store opens on Amazon.co.uk, existing Amazon.com customers with the UK as their country of residence will be given the option to switch to the Amazon.co.uk Kindle Store for future purchases. If you’re eligible, you’ll receive a letter sent directly to your Kindle with details on how to make the switch.
All Kindle content in the Kindle Store will be priced in Pounds Sterling (GBP) so there will be no conversion charges on your credit card.
Also, Amazon.co.uk Kindle customers will be able to subscribe to blogs from the Kindle Store which are updated automatically on your Kindle.
For ease of use, all your Kindle order history will be accessible in one place on your Amazon.co.uk account.
Amazon continue to handle customer service for this product brilliantly - I received that within 6 hours of my email. (Although they didn’t confirm if the whispernet fees would be removed if you chose to download books over wi-fi.)